Improved Usability

By using Css code and a combination of computer user interface principles we are able to provide:
• Faster load time
• Easy and simple to use navigation
• Site consistency
• Simple and user friendly
• Better positioning for layout of site
• Improved styling
• Make your site easier to read for web crawlers and search engines to increase your page ranking and search engine position.
• Better Site consistency

Security

We are able to perform a full report of your website and server security and recommend areas for improvement.

Integrated enquiry form

Benefits of an enquiry form:
• Quickly enquire on the site increasing your companies potential target market.
• Increased efficiency of the sites communication.
• Less hassle for you customers to get in contact with you.
• The enquiry form is current so there is no messing around with external e-mail programs.
• Less risk of website user forgetting to enquire or going to another competitor.
The form can be programmed to submit to a MySQL database(see Mysql database site add on package)

Database 

A MySQL database for the enquiry form can be added so that when clients submit an enquiry with yours companies enquiry form, their information is stored properly and securely on the MySQL database table. This is extremely useful for  marketing to potential clients.

Benefits of MySQL database working in conjunction with an online enquiry form:

• Creates a database of valuable customers and potential customers that can then be marketing to through e-mail, telephone and post:
• Allows to quickly and easily to analyse your level of enquiries and your target market, i.e. look for relationships between enquiry location, there may be more potential customers in one town than another so advertising in that town would be more beneficial.
• To judge the successfulness of your marketing and advertising.
• Potential for affiliate marketing

Content Management System

Personalised web-based login allowing a non-technical user to create fresh, up-to-date content and images for improved search engine rankings and attracting new customers to your website.

Features:

• Modify Text • Insert Pictures
• Include External Hyperlinks
• Complete text control - bold, italics etc
• Format text, left right and centre
• Dynamic navigation creation
• Image library
• No software required
• No Training required
• Password protected
• Editable from any PC world wide
• Unlimited use
• No renewal costs
• Database driven but static page creation
• Complete Page Control
• Complete Site Control
Works in conjunction with a MySQL database.

E-commerce Systems

Allows users to buy products and services online. Benefits on an e-commerce system:

• Broadens the target market for the company.
• Extended trading hours 24 hours a day, 7 days a week in 365 days allows business always free to open on the Internet without overtime and extra cost
• Decrease costs in creating, processing, distributing, storing and retrieving information
• Improved and up to data information on sales and consumer spending/trends.
• Valuable marketing tool.

Potential globalization of product/Service We are able to provided your website with embedded e-commerce systems such as World Pay, PayPal, Google Check out and bespoke e-commerce systems to fit your requirements.

E-mail Marketing

Benefit from:

• Increased Sales Conversions
• Generate Repeat Sales
• Up-sell and Cross-sell Products & Services
• Gain Valuable Feedback from Your Visitors
• Drive Web Users to Make Offline Purchases

We are able to provide various types of e-mail bases marketing:

• News Letters
• Mail Merging
• Sequential auto response systems(personal follow up approach)

We are able to develop custom systems to fit your need or provide you with the service that you require. Please enquire further for advice and prospective e-mail opportunities.

Search Engine Optimisation

Essential for any website in order to increase your websites position on search engines.
Includes:

• Optimisation of Meta tags
• Inbound and outbound link building
• Directory submission
• Sitemap creations and submission
• Detailed reports of you websites performance.

Pay per click (ad words)

Is an instant option to get your website appearing higher up on Google. It works by bidding for a place on Google’s sponsored links results page which appears on the right hand side of Google’s results.

Every time someone clicks on your add you incur a small depending on the key word and the position you want to appear.

This is the fastest way to advertise your website and you would be looking at getting results within hours of setting up a new campaign. It is very flexible in terms of cost however the amount you spend will be directly related to the results you will get back when using this system. It is a very flexible system and can be edited according to your needs.

We can feed back to you on a regular basis with:

• The number of clicks you are receiving
• The number of time your site has appear on Google
• The click through rate of people visiting your site
• The average cost per click
• The positions where you are appearing on Google and graphs analysing when and how many people have visited your site so you can see what the peak times for advertising your site would be.

It is ideal for new websites that have not had the time to earn a higher position on Google.

Website Optimiser

A/B Experiment optimiser – Compares two different versions of the same page to come up with the optimal page. Analyses the number of hits on the pages and the conversion rate( CTR – Click through rate).

Effective at keeping your website fresh and give variety to your website.

Conversion Tracking

Conversion tracking will help you measure leads, sales or other actions on your website. You can use this information to make more profitable advertising decisions.

Once an established campaign is in place you can use this option to optimise your spending more efficiently.